Jan. 17, 2017
We've all flipped through the channels on our TVs and found ourselves binge watching HGTV's many real estate themed shows. While enjoying your marathon, you may begin to think that the real estate business works just the way it does on television. However, you may be in need of a reality check.
Myth #1: Buyers look at 3 homes and decide to purchase one of them.
Truth: While there may be buyers who fall in love and buy the first house they see, the average homebuyer tours 10 homes during their search according the National Association of Realtors.
Myth #2: The houses the buyers are touring are still for sale.
Truth: The reality is being staged for TV, and many of the homes shown are already sold and off the market.
Myth #3: The buyers haven't made a purchase decision yet.
Truth: There is no way to show the entire buying process in a 30-minute episode Therefore, TV producers often choose buyers who are further along in the process and have already chosen a home to buy.
Myth #4: if you list your home for sale, it will ALWAYS sell at the open house.
Truth: Open houses are important to guarantee the most exposure to buyers in your area, but they are only a PIECE of the overall marketing of your home. It is important to realize that many homes are sold during regular listing appointments as well.
Myth #5: Homeowners make a decision about selling their home after a 5-minute conversation.
Truth: Similar to the buyers on TV, many of the sellers have already spent hours making the decision to list their homes and move on with their lives and goals.
No matter how many seasons of real estate themed shows you've watched from start to finish, nothing will prepare you for the reality in the home buying or selling process like having a real estate professional on your side. If you are ready to make the home of your dreams a reality, contact us at (864) 341-7774 or firstname.lastname@example.org.